The Small Stuff Matters…
I grew up near Disneyland in Southern California where a great effort is taken to make the experience nothing but positive, Down to the bathrooms, the small stuff if you will. No, this is not a profit center. But if they were not clean this would have a negative impact in your visit.
So how often do you review “the small stuff”? When was the last time your company bathroom or area that may seem insignificant, but is a reflection on your business was cleaned or addressed properly? It could be the public bathroom, or perhaps the front desk. You might be asking, How will this payoff?
You know what I am thinking… How many first impressions do you get? (I am heard saying that quite often). ONE!
By creating an environment where you show you care, you will earn the trust that you seek because you care. You have to trust that the revenue will take care of itself.
So where is the small stuff in your business?
If you have a brick and mortar business, no question that it starts in the parking lot.
More and more our first impressions are online on your company, school or church website, (see a business with no sign is the sign of no business) before they will even consider coming in.
If you are in business, perhaps you should consider sweating the small stuff. It just may be the difference that will make you stand out from your competition, without saying one word.