How does community service effect your bottom line?

Community Service is something that the team at Swift Business Solutions feels pretty strongly about. So much so, it is part of our business plan. We actively seek opportunities to make a difference in our local community and share our successes with clients and partners around the country.

The Christmas of 2010 marks the second year of The Bike Guys. During a discovery mission at the Upstate Family Resource Center we quickly learned how many children (the innocent victims) were being effected by a variety of things from parents having lost their jobs to every day things that we all deal with.

So the question was asked.  What could Swift Business Solutions and our clients do to make a difference in the lives of the children in our community?  The Bike Guys were born.

The first year we set an obtainable goal of 20 -30 bikes only to be shown that God had a different plan. Over 75 bikes were collected and delivered to children across Spartanburg County.

Several businesses including Boiling Springs Small Engine, Action Printing and Wades Southern Cooking just to name a few (please see more sponsors on The Bike Guy donation page) took ownership and created unique plans within each of their businesses to educate clients, customers and prospects about the local need.

Christopher Chestnut of Edward Jones Investments in Landrum, SC not only sponsored bikes but also used the stage of his client drop in Christmas party to make his client aware of the need. Winning even more donations for The Bike Guy cause.

With current economic changes the needs have not gone away, they have obviously increased. This year a target of 100 bikes to children and provisions for ongoing support for the parents, planting seeds for their salvation if they have not come to have a relationship with Jesus Christ yet.

How does community service effect your bottom line? Great question! In the coming weeks the Swift BLOG will present insight on the development of a CIS (Community Involvement Strategy) along with the tools for measuring the effectiveness and the indirect benefits to your brand.